| Read this article posted on organicexchange.org site: |
| “The message from our customers is clear: they want products that are more environmentally friendly” H&M wants to actively contribute to reducing the environmental impact of cotton growing. Our strategy consists of three parts: we seek to improve conventional cotton growing by collaborating with others, we promote organic cotton growing by contributing to increased demand and we aim to source cotton from farmers in transition from conventional to organic cotton. H&M has been using organically grown cotton since 2004, when we began to mix some organic cotton into selected children’s clothing. Since March 2007 our customers have been able to buy fashionable clothes from a collection for women, men, teenagers and children made from 100 percent organically grown cotton. |  Black Organic T-Shirt |
 Organic Scarf | Our intention is to gradually use more cotton that has been grown organically. H&M has ordered and will use around 3,000 tons of organic cotton in 2009. We have increased the number of garments made in 100 percent organic cotton and we have begun to mix organic cotton into more garments as well. Our venture into organic cotton will continue with the aim of increasing volumes by at least 50 percent a year in the next five years. In autumn 2008 we also started to use other innovative and sustainable materials, such as organic wool, recycled wool, recycled polyester and recycled cotton, on a small scale. This is a first step in testing possibilities using these new materials and an investment in potential innovative future opportunities. |
| By increasing our use of organic cotton, we want to increase demand and motivate more cotton growers to start growing cotton organically. During the transitional period the cotton harvest is often reduced, which can mean financial risks for cotton growers. To support the cotton growers during the crossover period from conventional to organic cotton, H&M has started to use so-called transitional cotton in selected garments. As well as investing in organic cotton, we are also working to improve conventional cotton growing through the Better Cotton Initiative (BCI). The aim of the project is to measurably reduce the negative social and environmental effects of traditional cotton growing. Visit www.hm.com if you would like to know more about our work with organic cotton, read our sustainability report or see our latest organic cotton fashion. Source: www.organicexchange.org |
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