Monday, 16 February 2009

Why sustainable?


Often we buy without thinking. We spontaneously shop because we are driven by an inner force of lust and need,  thinking ultimatly about ourselves.
Only if we new better, maybe then, we would understand that we should reflect more before buying in order to make more consistent and ethical decisions.

Thou, the only reason this happens in this new changing era, (because the world is changing, wether we like it or not!) is because often products are not thought throu in a sustainable perspective when produced. The word "sustainable" doesn't only regard materials but concerns the whole infrastructure that has been used behind that specific product. If we would live in a perfect world, we would buy things that could be throuwn back with no harm to the environment.

That is why our habbits have to change and certainly our needs as conscious consumers. We have to understand that ultimately we have the power and the responsability to ask for products that are MORE considerate.

We don't have to be histerical about having only "organic" products. We have to take ourselves and go beyond that and think about products in a way that sustains our world, reusing matter.
We certainly have to change our business models so they fit this new era in crisis, not only socialy/humanly but economicaly.

How should we do it? Together, cooperating with transparecy throu business and sharing our findings to achieve a common goal much faster than when we would, if we were alone.

So I challenge you to rethink today.
Pick a product that you are emotionaly attached, something that you have a passion for and rethink it in a way that you think is sustainable. And if you want, share it with us, here at the blog, we'll be glad to share it with others too!





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